Whiteboard Animation

“Rare to Find”

“THANK YOU didn’t seem to express my gratitude enough for Louisa's help and creativity on our project! She was excellent and so easy to work with, and really made understanding our goals her priority–something so rare to find these days!”

- Lauren Mancini, Account Executive
Whiteboard and Animated Graphics Explainer Video

“Best Marketing Piece”

“Louisa's video was the best piece of marketing to explain and promote our PAYS model that we've ever had since creating this program over 20 years ago.”

- Founder
PAYS and On-Bill Financing
whiteboard marketing video—finance

“We Love It!”

- Business Development Officer
OCC Factor
whiteboard marketing video—automotive

“The video looks great!”

“Thank you so much for all your hard work, Louisa!”

- Creative Director
Advertising Agency
whiteboard marketing video—technology

“Even better than I expected!”

“Thrilled with how it turned out.”

- Communications Director
Semiconductor Association Industry

Presentation Video—Technology

“The video turned out really well. Louisa did a wonderful job!”


Explainer Whiteboard Video Production-Applying For A Grant

“Truly Fantastic”

“Working with Louisa was effortless—she instantly grasped what we were hoping to achieve through our whiteboard video and the few edits that we did have to the final project were made speedily and without hesitation. We were operating under a shortened timeframe due to holiday travel and an upcoming Board meeting, but Louisa produced a truly fantastic piece of art for our use well before the deadline.

It is very difficult to please my Board of Directors. Louisa's video received a round of applause when debuted at our first Board meeting of 2018. I could not be more thrilled with the video or Louisa's services. I will be using CCA at the first opportunity in the future! THANK YOU!”

- Rebekah Stroman, Chief of Staff
U.S. Russia Foundation


Explainer Whiteboard Video - HUD Disaster Recovery

“Huzzah!”

“Louisa, thank you for all your work (and patience) as we brought our whiteboards to completion. You’ll find our English version proudly displayed on HUD’s main page in the slideshow. Yay you!”

- B.S., Public Affairs Specialist
U.S. Department of Housing and Urban Development


Whiteboard Video for Non- Profit -
Auction- Presentation Video

“Wonderful Work”

“Everyone at the gala loved the animation! We made over 507K! Thank you again for all your wonderful work.”

- R.D.
Seattle Festival of Trees

Whiteboard and Animated Graphics Video-For Web-Personal Wellness Technology

“Louisa's video introduced A Wellthy You to the World!”

- Fyonna MacKenzie, Owner
A Wellthy You

Whiteboard and Animated Graphics Marketing Video-Senior Community Technology

“VERY COOL! I loved her use of color and think we nailed the look and feel of the senior adults.”

- J.C., Owner
ALLE Learning

Health Care Marketing Whiteboard Video
TV Commercial
TV Commercial

holiday greeting video (freelance collaboration with Purdie Rogers)
holiday greeting video (freelance collaboration with Purdie Rogers)
website banner video ("Your Number One Choice-1")

website banner video ("Your Number One Choice-2")
website banner video ("Your Number One Choice-3")
Website Marketing Video
Custom Video Greeting

Why Whiteboard Sells


GRABS ATTENTION

Whiteboard videos are a great way to engage your web visitor. Your viewer is instantly put at ease due to the casual and informal feel and they continue watching because they want to see the drawing completed and experience the final product. Drawings are a primary and very basic way of communicating and people are drawn (sorry for the pun!) to them. When your viewer is relaxed and engaged, they will take notice and connect with your message and you'll be more likely to make a sale.

FLEXIBLE BRANDING

Whiteboard animations are completely custom and can be crafted specifically to reflect your branding, but in that folksy, familiar style. Whatever your message or brand, it is reinforced in a positive, fun way. You can’t go wrong.

DON'T WASTE YOUR SPACE

What's the point of putting your message on the web if it's not going to grab people — and let's face it — entertain them? You want to be memorable; you want to sell your product. With whiteboard animation, your message stays with your visitor and they are more likely to remember and choose you over your competitor.

APPEALS TO PEOPLE AND SEARCH ENGINES BOTH

A picture is worth a thousand words, and moving pictures are worth even more! Animations are the exact opposite of text on a page. Viewers connect with the drawings on an immediate and emotional level. Also, search engines take note when people stay on your site to watch your animation, giving your site better rankings.



Birmingham Explainer Video Companies Articles

Birmingham Explainer Video Companies City Links

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Information for the city of Birmingham

Birmingham is the largest city in Alabama. The city is the county seat of Jefferson County. The city's population was 212,237 according to the 2010 United States Census. The Birmingham Hoover Metropolitan Statistical Area had a population of about 1,128,047 according to the 2010 Census, which is approximately one quarter of Alabama's population.Birmingham was founded in 1871, during the post Civil War Reconstruction period, through the merger of three pre existing farm towns, notably, former Elyton. It grew from there, annexing many more of its smaller neighbors, into an industrial and railroad transportation center with a focus on mining, the iron and steel industry, and railroading.

 

Birmingham was named for Birmingham, England, United Kingdom; one of the UK's major industrial cities. Many, if not most, of the original settlers who founded Birmingham were of English ancestry. In one writer's view, the city was planned as a place where cheap, non unionized, and African American labor from rural Alabama could be employed in the city's steel mills and blast furnaces, giving it a competitive advantage over industrial cities in the Midwest and Northeast.From its founding through the end of the 1960s, Birmingham was a primary industrial center of the South. The pace of Birmingham's growth during the period from 1881 through 1920 earned its nicknames The Magic City and The Pittsburgh of the South. Much like Pittsburgh, Birmingham's major industries were iron and steel production, plus a major component of the railroading industry, where rails and railroad cars were both manufactured in Birmingham. In the field of railroading, the two primary hubs of railroading in the Deep South were nearby Atlanta and Birmingham, beginning in the 1860s and continuing through to the present day. The economy diversified during the later half of the twentieth century. Though the manufacturing industry maintains a strong presence in Birmingham, other businesses and industries such as banking, telecommunications, transportation, electrical power transmission, medical care, college education, and insurance have risen in stature. Mining in the Birmingham area is no longer a major industry with the exception of coal mining.

 

Birmingham ranks as one of the most important business centers in the Southeastern United States and is also one of the largest banking centers in the United States. In addition, the Birmingham area serves as headquarters to one Fortune 500 company: Regions Financial, along with five other Fortune 1000 companies.In higher education, Birmingham has been the location of the University of Alabama School of Medicine (formerly the Medical College of Alabama) and the University of Alabama School of Dentistry since 1947. Since that time it has also obtained a campus of the University of Alabama, University of Alabama at Birmingham (founded circa 1969), one of three main campuses of the University of Alabama System. It is also home of the private Birmingham Southern College. Between these two universities and Sam University, the Birmingham area has major colleges of medicine, dentistry, optometry, pharmacy, law, engineering, and nursing. Birmingham is home to three of the state's five law schools: Cumberland School of Law, Birmingham School of Law, and Miles Law School. Birmingham is also the headquarters of the Conference, one of the major U.S. collegiate athletic conferencesFrom Birmingham's early days onward, the steel industry has always played a crucial role in the local economy.

 

Though the steel industry no longer has the same prominence it once held in Birmingham, steel production and processing continue to play a key role in the economy. Steel products manufacturers . In recent years, local steel companies have announced about $100 million worth of investment in expansions and new plants in and around the city. Vulcan Company, a major provider of crushed stone, sand, and gravel used in construction, is also based in Birmingham.In the 1970s and 1980s, Birmingham's economy was transformed by investments in bio technology and medical research at the University of Alabama at Birmingham (UAB) and its adjacent hospital. The UAB Hospital is a Level I trauma center providing health care and breakthrough medical research. UAB is now the area's largest employer and the second largest in Alabama with a workforce of about 18,750 as of 2011.

 

As of 2009, the finance & banking sector in Birmingham employed 1,870 financial managers, 1,530 loan officers, 680 securities commodities and financial services sales agents, 380 financial analysts, 310 financial examiners, 220 credit analysts, and 130 loan counselors. City Center in downtownThe telephone company that is now owned by ., which was formerly and before that , which had its headquarters in Birmingham, has a major nexus in Birmingham, supported by a skyscraper downtown as well as several large operational center buildings and a data center.The insurance companieshave their headquarters in Birmingham, and these employ a large number of people in Greater Birmingham.Birmingham is also a powerhouse of construction and engineering companies,each with more than $500 million in sales per year, are located in Birmingham. The Birmingham metropolitan area has consistently been rated as one of America's best places to work and earn a living based on the area's competitive salary rates and relatively low living expenses. One study published in 2006 by Salary.com determined that Birmingham was second in the nation for building personal net worth, based on local salary rates, living expenses, and unemployment rates.A 2006 study by web site bizjournals.com calculated Birmingham's "combined personal income" (the sum of all money earned by all residents of an area in a year) at $48.1 billion.Birmingham's sales tax, which also applies fully to groceries, stands at 10 percent and is the highest tax rate of the nation's 100 largest cities.Although Jefferson County's bankruptcy filing was the largest government bankruptcy in United States history, Birmingham remains solvent

 

 

Information for the state of Alabama

The state has invested in aerospace, education, health care, banking, and various heavy industries, including automobile manufacturing, mineral extraction, steel production and fabrication. By 2006, crop and animal production in Alabama was valued at $1.5 billion. In contrast to the primarily agricultural economy of the previous century, this was only about 1% of the state's gross domestic product. The number of private farms has declined at a steady rate since the 1960s, as land has been sold to developers, timber companies, and large farming conglomerates.

 

Occupations outside of agriculture were widespread by 2008. Employment in that year was 121,800 in management occupations; 71,750 in business and financial operations; 36,790 in computer-related and mathematical occupation; 44,200 in architecture and engineering; 12,410 in life, physical, and social sciences; 32,260 in community and social services; 12,770 in legal occupations; 116,250 in education, training, and library services; 27,840 in art, and media occupations; 121,110 in healthcare; 44,750 in fire fighting, law enforcement, and security; 154,040 in food preparation and serving; 76,650 in building and grounds cleaning and maintenance; 53,230 in personal care and services; 244,510 in sales; 338,760 in office and administration support; 20,510 in farming, fishing, and forestry; 120,155 in construction and mining, gas, and oil extraction; 106,280 in installation, maintenance, and repair; 224,110 in production; and 167,160 in transportation and material moving.

Birmingham Explainer Video Companies


 

So, what does all this information mean? It means that, for the continued success and growth of your business, it's imperative that you implement an explainer video content strategy, if you haven't yet done so.

For The Business Who Wants To Look Better

So, what does all this information mean? It means that, for the continued success and growth of your business, it's imperative that you implement an explainer video content strategy, if you haven't yet done so.

 

 

Birmingham Explainer Video Companies

 

Birmingham Explainer Video Companies

Articles

Choosing the Right Web Design Agency

 

Perhaps one of the most difficult aspects of creating and launching a new website is choosing the right web design agency. There are many, many design companies out there looking for work, and it can become a very stressful and difficult task trying to determine which designer is the right one for you.

 

This is a very important decision and one you can't take lightly, because, let's face it, this website will be the online face of your business. Because your website will be the first point of contact for many of your customers, the quality of your site will determine whether people choose to do business with you, or not. So, you're looking for a design company that will help you reach your target audience, in addition to helping you meet your business goals.

 

So how does one choose the right web design agency? Below we've listed some guidelines that may help you select your design company -

 

Are They Listening to You?

 

You know your business better than anyone else, because you're an expert in your field. So, you know what you're selling and you have an idea of how you'd like to present your product/service to potential customers. You can't work with a web designer who won't listen to your ideas. The purpose of hiring a web design agency is to use their expertise in putting your ideas into action - it's not for the designer to create their own project.

 

They Bring Their Own Ideas to the Table

 

Whilst it's very important that your web designer listen to what you have to say, you need to hire a designer who's experienced in design and has great ideas. Of course, you know your own business, but when it comes to your website you're looking for someone who knows design; you're not getting your money's worth if you hire someone who simply nods their head and produces exactly what you say. Your experienced, professional website designer should be able to bring some exciting and innovative ideas to the table.

 

Your Chosen Website Design Agency Has Its Own Marketing Department

 

This is very important, because you need more than a great looking website: you need a website that works! Make sure the agency you choose has developers, designers, and marketers; and with this brilliant combination you can be quite sure that your website will be not only professional, but effective.

 

They Know and Understand Responsive Design

 

The words'responsive design' may sound like a fad, but in fact it's the only way to design a website that works. Just ask Google! Be cautious, because if a designer suggests a separate mobile website, meaning they're not familiar with responsive design, then they may not be the right designer for your website. It's true that there are cases where it's advantageous to have a separate mobile site but, generally, the preferred solution is responsive design. As more and more people are using their mobile phones and tablets to conduct their everyday business, it's imperative that your website be optimized to cater to all devices. The right web design agency will understand the advantages of responsive design.

 

They Offer a Portfolio of Live Websites

 

The best way to determine whether a web design agency knows their business, or not, is to see the work they've completed; and by this we don't mean screenshots of home pages - you need to see the actual websites in action. Visit the sites they've designed and take time to look through their portfolio. If you're struggling to find anything you like, then they're probably not the right web design agency for you.

 

How Long Have They Been Operating?

 

To be experienced in web design, a good sign of an agency's ability is their longevity. Even though the Internet changes very quickly, you're not looking for a web design company that may not be around next year. There are many, many new web design companies being created, and there are just as many closing down, and that's why we say an agency's longevity is very important. The more experienced your web design company, the more adept they'll be at changing with the times and adapting to new Internet trends: this ultimately means the more likely they'll be around if you should need support with your new website.

 

Good Designers Understand Conversion

 

There's a lot more to an effective website than just having it look nice, and a good web design agency will include a team of designers who understand conversion. In other words, they know what makes a website convert, which means they're experts at layout, navigation, and calls-to-action. Having a great looking website doesn't necessarily mean it will convert to customers, so you need your designer to use proven methods when creating your website.

 

They're Experienced in Many Industries

 

Your website must stand head and shoulders above your competitors' websites - you don't want your website to be identical to theirs. You may think it advantageous if your web design company only worked with your specific industry, but it could in fact mean that your website will end up being indistinguishable from all other businesses in your industry. If you choose a web design company that works with various industries they're more likely to create a website that's unique: a website that will reach a large audience.

 

Your Designer Has Worked at Both Local and National Levels

 

If you choose a web designer who's only worked with local businesses, it could well be that your new website won't achieve big success. You need a web design agency that understands both local businesses and national brands. If your designer understands both audiences it's more likely your website will help you reach, and even exceed, your business goals. Therefore, choose a web designer who can think both small and big.

 

They Stay on Top of Modern Design Trends

 

It's very important that your web designer stays on top of both modern design trends and the latest technology, because the last thing you need is an old-fashioned looking website. Research shows that customers are more likely to trust your business if you have a modern website, and a good design company will incorporate new, innovative, and modern trends into their websites. Your web designer should be familiar with flat design, parallax scrolling, responsive web design, and other elements and styles. You don't necessarily need all the newest fads, but there must be a good balance between what's proven to work and what's modern.

 

 

Today, we're seeing video as one of the key methods for communicating messages to clients.

 

 

Whiteboard Animation Artists

Birmingham Explainer Video Companies
Articles

Choosing a Graphic Designer

 

So, you're in the market for a graphic designer! That's great, because if you need a graphic designer it's usually an indication that you've reached the stage of having an audience. Whether it's a company brochure, a new website, or a simple logo, choosing the right graphic designer can be confusing, and sometimes an impossible process. Basically, you check a designer's portfolio of previous work, then commit to paying for something you've never seen, all the while hoping that the designer you've chosen can capture your vision perfectly.

 

About Design

 

To achieve a great result, there needs to be a good-designer/good-client combination; and the way to be a good client is to know what you want. Even the most skilled graphic designer can't deliver what you want if you yourself are not clear on what you're looking for. So, if you're looking to employ the services of a graphic designer, there are things you can and should ask before making a final decision. Now that you've made the decision to use a graphic designer, you're looking for design that will perfectly represent your company. And the good news here is that you have plenty of options!

 

Review Previous Projects

 

Don't make the mistake of reviewing a designer's portfolio and visualizing your own work in one of their past projects. You want your design to be unique, so if you already have an idea about the feel or look of your design, perhaps complex and dramatic, or clean lines, then look for a graphic designer with a portfolio consistent in that type of design.

 

If, at this point, you're not sure what you're looking for, then be prepared: you should be able to provide samples of aesthetics and designs that you quite like, complete with detailed notes. If this is a complex task, like designing an entire website, do your research first. Provide samples of features you don't like and features you do like, and now you know what to look for in your potential designer's previous projects.

 

Arrange an In-Person Meeting

 

Today, most of our communication is conducted via email and text, but the best way for your potential designer to get a clear picture of what you're looking for is to have a one-on-one meeting. If it's not possible to meet in-person, the next best thing would be a video-based or Skype meeting. Once your designer can hear you explaining exactly what you're looking for, and you're able to hear them explain how they believe they can achieve this for you, then it's highly likely you'll quickly be able to come to an agreement.

 

Preparing for the Design Process

 

Because you'll be the one hiring the graphic designer, you need to make sure your interests are being protected; so, once you've narrowed down the designers, try to gain a clearer understanding of how the process will work. Regarding payment terms, consider payment terms upon milestones instead of hours worked; and regarding revisions, you need to ensure that multiple revisions are included in the process. Ideally, you'll be shown rough conceptual drafts of the designer's direction and ultimate intentions, and this will be extremely helpful in ensuring your project is heading in the right direction. Of course, it depends on your project, but these drafts might include basis wireframes, meaning rough sketches of the layout of a web design, or a mood board, which includes ideas of fonts, colors, and other aesthetics they may be considering. This way you'll be able to work together on basic design direction without wasting valuable time.

 

Thinking Long-Term

 

If you believe your project is just the first of many, then let your designer know: it will set the stage for future work. Obviously, the best client-designer relationships are long-term relationships, where the designer has a clear understanding of your branding and how it should be executed. This creates a great basis for communication, and a comfortable forum for editing and required discussions. If you have a comfortable working relationship with your graphic designer, you'll ultimately achieve better results. If you don't have this kind of relationship, it's certainly worth looking at other designers to find exactly what you're looking for.

 



 

 

 

Birmingham Explainer Video Companies

 

Birmingham Explainer Video Companies Articles

The Four Pillars of a Successful Video Marketing Strategy

 

There are many advantages to implementing a video marketing strategy, including -

 

- Getting your message out in an interesting format;

 

- Attracting ideal clients;

 

- Becoming immediately visible;

 

- Having a greater impact; and

 

- Making more money!

 

Studies show that when you use video as a marketing tool your chances of jumping to Page 1 on a Google search increase by a whopping 53 times!

 

Video marketing is also referred to as "relationship" marketing, because it builds loyalty, it's perfect for connecting to viewers, and it develops the know, like, and trust aspect, which is vitally important when conducting online business. To create an effective video, emphasis must be placed on your marketing strategy. By this we mean, you should ask yourself the following questions when considering your video campaign -

 

- What goal am I trying to achieve with this video?

 

- Will this video accomplish my business objective?

 

- Who will see this video? and

 

- What do I expect from the viewer once they've watched this video?

 

Your first consideration must be strategy; then you can think about technology, tools, and equipment. To ensure you've got a solid structure for your video, try using the following Four Pillar formula -

 

No. 1: Purpose

 

Put some careful thought into the purpose of your video regarding business goals, because understanding your objectives will help shape your message, determine the appropriate platforms for your video, and the methods of distribution. Your list of business goals may include increasing your visibility, creating awareness, generating leads, building credibility and trust, growing your list, launching a product, selling a service, driving web traffic, and so on.

 

No. 2: Premise

 

The next step is to determine the story, message, or script for your video plan. The premise is how you intend to communicate with your viewer and move them to action. What are you trying to achieve? How do you want the viewer to react once they've watched your video?

 

The key here is to remember that online viewers have a very limited attention span, so you must keep this in mind when writing your script or formulating a message. Keep your video short and get to the point as quickly as possible in a clear, direct, and concise manner. Except for webinars, training videos, and so on, you may have noticed that most successful YouTube videos are less than three minutes in length.

 

No. 3: Platform

 

Some might argue that the only two types of videos are on-camera and off-camera, but there are, in fact, various other styles and options. You need to find the platform that perfectly fits your style and your needs.

 

Most creators of video typically default to on-camera video, which can include a live webcast, a video tips series, an interview with two or more people, or the direct-to-camera video. When you're trying to promote trust and credibility, on-camera videos are effective at connecting with viewers in an engaging and entertaining manner, and for promoting a personal service.

 

On the other hand, off-camera videos are very effective for training videos and webinars, or other situations where you're sharing a lot of information. In addition, you don't personally need to be on-camera, which many shy people prefer.

 

No. 4: Promotion

 

The fourth pillar in our formula is promotion, which means how you intend to market, share, and distribute your video online. To the best of your ability you must determine where you believe your target market is, then share your video there. Once your video is live on YouTube, one-click sharing can be quickly set up to Twitter, Facebook, Google, LinkedIn, and others. YouTube provides an embed code which you can use to put your video on your website or blog; plus, they'll provide a link to your video so it can be sent out in an email to your list. Don't ignore other sites that accept video, like Instagram (which has a 15-second limit), Pinterest, SlideShare, Vimeo and Viddler. The idea is to get your video out there, so the more you distribute it, the more chance you have of viewers finding it, watching it, and sharing it.

 

Be Consistent with Your Video Marketing Strategy

 

Like any marketing campaign, video marking should not be considered a one-time event. Create a long-term plan for effectively using video to promote your business. To achieve the most impact, your video efforts must be consistent and ongoing.

 

Try to get some momentum going with your video creations. One such way to create this momentum is to develop a series of'expert tips' videos so you can share your knowledge. Developing a series of short how-to videos will expand your influence and increase your credibility. The advantage of this tactic is that the videos can all be recorded in one session, with once or twice-weekly'tips' videos being posted on YouTube. This type of advertising campaign gives you visibility on the Internet, and your viewers will learn to trust your expertise - and your brand!

 



Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

 



Birmingham Explainer Video Companies

 

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Birmingham Explainer Video Companies Links

 

Birmingham Explainer Video Companies By Cities

 

New York City

 

Los Angeles

 

Chicago

 

Houston

 

Philadelphia

 

Phoenix

 

San Antonio

 

San Diego

 

Dallas

 

San Jose

 

Austin

 

Jacksonville

 

Indianapolis

 

San Francisco

 

Columbus

 

Fort Worth

 

Charlotte

 

Detroit

 

El Paso

 

Memphis

 

Boston

 

Seattle

 

Denver

 

Washington DC

 

Nashville Davidson

 

Baltimore

 

Louisville Jefferson

 

Portland

 

Oklahoma City

 

Milwaukee

 

Las Vegas

 

Albuquerque

 

Tucson

 

Fresno

 

Sacramento

 

Long Beach

 

Kansas City

 

Mesa

 

Virginia Beach

 

Atlanta

 

Colorado Springs

 

Raleigh

 

Omaha

 

Miami

 

Oakland

 

Tulsa

 

Minneapolis

 

Cleveland

 

Wichita

 

Arlington

 

New Orleans

 

Bakersfield

 

Tampa

 

Honolulu

 

Anaheim

 

Aurora

 

Santa Ana

 

st Louis

 

Riverside

 

Corpus Christi

 

Pittsburgh

 

Lexington Fayette

 

Anchorage

 

Stockton

 

Cincinnati

 

st Paul

 

Toledo

 

Newark

 

Greensboro

 

Plano

 

Henderson

 

Lincoln

 

Buffalo

 

Fort Wayne

 

Jersey

 

Chula Vista

 

Orlando

 

st Petersburg

 

Norfolk

 

Chandler

 

Laredo

 

Madison

 

Durham

 

Lubbock

 

Winston Salem

 

Garland

 

Glendale

 

Hialeah

 

Reno

 

Baton Rouge

 

Irvine

 

Chesapeake

 

Irving

 

Scottsdale

 

North Las Vegas

 

Fremont

 

Gilbert town

 

San Bernardino

 

Boise

 

Birmingham

 

Rochester

 

Richmond

 

Spokane

 

Des Moines

 

Modesto

 

Fayetteville

 

Tacoma

 

Oxnard

 

Fontana

 

Columbus

 

Montgomery

 

Moreno Valley

 

Shreveport

 

Aurora

 

Yonkers

 

Akron

 

Huntington Beach

 

Little Rock

 

Augusta

 

Amarillo

 

Glendale

 

Mobile

 

Grand Rapids

 

Salt Lake City

 

Tallahassee

 

Huntsville

 

Grand Prairie

 

Knoxville

 

Worcester

 

Newport News

 

Brownsville

 

Overland Park

 

Santa Clarita

 

Providence

 

Garden Grove

 

Chattanooga

 

Oceanside

 

Jackson

 

Fort Lauderdale

 

Santa Rosa

 

Rancho Cucamonga

 

Port st Lucie

 

Tempe

 

Ontario

 

Vancouver

 

Cape Coral

 

Sioux Falls

 

Springfield

 

Peoria

 

Pembroke Pines

 

Elk Grove

 

Salem

 

Lancaster

 

Corona

 

Eugene

 

Palmdale

 

Salinas

 

Springfield

 

Pasadena

 

Fort Collins

 

Hayward

 

Pomona

 

Cary

 

Rockford

 

Alexandria

 

Escondido

 

Mckinney

 

Kansas City

 

Joliet

 

Sunnyvale

 

Torrance

 

Bridgeport

 

Lakewood

 

Hollywood

 

Paterson

 

Naperville

 

Syracuse

 

Mesquite

 

Dayton

 

Savannah

 

Clarksville

 

Orange

 

Pasadena

 

Fullerton

 

Killeen

 

Frisco

 

Hampton

 

Mcallen

 

Warren

 

Bellevue

 

West Valley City

 

Columbia

 

Olathe

 

Sterling Heights

 

New Haven

 

Miramar

 

Waco

 

Thousand Oaks

 

Cedar Rapids

 

Charleston

 

Visalia

 

Topeka

 

Elizabeth

 

Gainesville

 

Thornton

 

Roseville

 

Carrollton

 

Coral Springs

 

Stamford

 

Simi Valley

 

Concord

 

Hartford

 

Kent

 

Lafayette

 

Midland

 

Surprise

 

Denton

 

Victorville

 

Evansville

 

Santa Clara

 

Abilene

 

Athens

 

Vallejo

 

Allentown

 

Norman

 

Beaumont

 

Independence

 

Murfreesboro

 

Ann Arbor

 

Springfield

 

Berkeley

 

Peoria

 

Provo

 

El Monte

 

Columbia

 

Lansing

 

Fargo

 

Downey

 

Costa Mesa

 

Wilmington

 

Arvada

 

Inglewood

 

Miami Gardens

 

Carlsbad

 

Westminster

 

Rochester

 

Odessa

 

Manchester

 

Elgin

 

West Jordan

 

Round Rock

 

Clearwater

 

Waterbury

 

Gresham

 

Fairfield

 

Billings

 

Lowell

 

Ventura

 

Pueblo

 

High Point

 

West Covina

 

Richmond

 

Murrieta

 

Cambridge

 

Antioch

 

Temecula

 

Norwalk

 

Centennial

 

Everett

 

Palm Bay

 

Wichita Falls

 

Green Bay

 

Daly City

 

Burbank

 

Richardson

 

Pompano Beach

 

North Charleston

 

Broken Arrow

 

Boulder

 

West Palm Beach

 

Santa Maria

 

El Cajon

 

Davenport

 

Rialto

 

Edison

 

Las Cruces

 

San Mateo

 

Lewisville

 

South Bend

 

Lakeland

 

Erie

 

Woodbridge

 

Tyler

 

Pearland

 

College Station

 

Albany

 

Allegheny

 

Brooklyn

 

Camden

 

Canton

 

Dearborn

 

Duluth

 

Fall River

 

Flint

 

Gary

 

Hammond

 

Kenosha

 

Livonia

 

Lynn

 

Macon

 

New Bedford

 

Niagara Falls

 

Parma

 

Portsmouth

 

Reading

 

Roanoke

 

Scranton

 

Somerville

 

st Joseph

 

Trenton

 

Utica

 

Wilmington

 

Youngstown

 

 

 

All City Locations Sitemap

 

Free Wildcard Certificates